![]() ![]() McDonald's plans to expand its relationship with Uber Technologies as it seeks to offer delivery of its food to customers in more U.S. The Oak Brook-based burger chain, which has mobile app in about 200 restaurants in Florida since December, said today it will launch delivery in several cities by the end of June. 'We're encouraged about the start we've had,' CEO Steve Easterbrook said on a conference call with analysts and investors. 'We are not in test mode, we are expanding.' Easterbrook said the company will take things slow on the expansion and eventually put more marketing muscle and promotional activity behind delivery once it gets more experience under its belt with order capturing, packaging and other operational challenges. He also said he 'feels good' about McDonald's relationship with San Francisco-based Uber, the logistics company whose CEO, Travis Kalanick, has made headlines lately for a as well as fresh revelations about the company's ​ Easterbrook said delivery, along with and digital efforts such as mobile order and mobile pay, are the company's top priorities over the next two years as it seeks to drive more sales transactions and lure more customer traffic into its restaurants. Delivery is a natural sales channel for McDonald's to pursue since much of its food already is consumed outside its restaurants. Some 70 percent of McDonald's U.S. Business goes through the drive-thru, and in urban areas, far more consumers take its food to-go versus eating inside. The Global Business Strategy of McDonald and how it reached All the Corners of The World at Lesser Cost This report presents how McDonald. Driver of the constant. Economic Benefit and Cost Drivers [email protected] [ updated: Sunday, November 19, 2017 ] Course: MGT 360. McDonalds can maintain high quality and lower the overall cost of food materials by bargaining as a. Under the Uber model, customers order and pay for their food on their smartphones. Restaurants get those orders and prepare and package the food for delivery, while Uber's contracted drivers ferry the meals under a flat fee of $4.99 per delivery, a cost borne by the end customer. MOBILE APP TESTING​ McDonald's also said today it is testing its long-awaited mobile ordering and mobile pay in more than 400 U.S. Restaurants, including six in the Chicago metro that the company was not able to immediately identify. Other restaurants testing the expanded use of the app are in California, Washington state and Washington, D.C.
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